UA ranked 14th for licensing royalties earned in 2013-2014
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The University of Arkansas has finished in the Collegiate Licensing Company’s (CLC) top-15 selling institutions based on royalties generated from officially licensed products. The Razorbacks ranked 14th among more than 160 CLC colleges and universities. It’s the third consecutive year for a ranking inside the top 15.
From July 1, 2013 through June 30, 2014, the University of Arkansas licensing program generated $3,514,088 in gross royalties from licensed merchandise. Revenues generated from the institution’s licensing program provide support for the University of Arkansas’ women’s sport programs. Since Arkansas partnered with CLC 26 years ago, more than $37.8 million has been generated to directly support Razorback student-athletes.
“The loyalty of Razorback fans combined with the success of our licensing program generated more than $3.5 million in the past year to invest in the continued development of more than 460 Razorback student-athletes,” Vice Chancellor and Director of Athletics Jeff Long said in a statement. “Thanks to the efforts of our licensing team, our CLC partners and hundreds of licensees and vendors, fans were able to purchase a wide variety of officially licensed products to cheer on the Razorbacks while directly supporting the University of Arkansas and student-athletes in all 19 sport programs. Our top 15 finish is a credit to all those who have participated in or supported our licensing program and is further evidence of the tremendous passion of Razorback fans.”
The retail marketplace for college licensed merchandise in 2013 was estimated at $4.59 billion. Royalties generated from the sale of officially licensed collegiate products go back to the institutions to support student scholarships and enhance various initiatives on campus and in the community.
Top apparel categories for 2013-14 included performance apparel and clothing accessories. Top non-apparel categories included games, health/beauty, paper products and school supplies.
In addition, the University of Arkansas’ official apparel partner, NIKE, topped the CLC list for apparel licensees. NIKE USA Inc. has been the No. 1 collegiate apparel licensee for the second consecutive year. Excluding the 2009-10 and 2010-11 fiscal years, NIKE USA Inc. has held the position of top apparel licensee since 1999.
2013-14 Collegiate Licensing Company’s Top 25 Schools
1. University of Texas
2. University of Alabama
3. University of Michigan
4. University of Notre Dame
5. University of Georgia
6. University of Florida
7. Louisiana State University
8. Florida State University
9. Texas A&M University
10. University of North Carolina
11. Auburn University
12. University of Oklahoma
13. University of Nebraska
14. University of Arkansas
15. University of Wisconsin
16. University of Tennessee
17. University of South Carolina
18. Penn State University
19. University of Missouri
20. West Virginia University
23. Oklahoma State
25. Texas Tech