‘HogTown’ festival new addition to Razorback football games in Fayetteville

The University of Arkansas is adding the “HogTown Street Festival” as a pre-game event for football games at Donald W. Reynolds Razorback Stadium in Fayetteville.

HogTown, to be located on Maple Street just north of the stadium, will start four hours prior to each game and conclude 30 minutes prior to kickoff.

“This fan-friendly event will feature a variety of fan activities, including a main stage with live music, a larger than life videoboard featuring college football games from around the country, a beer garden, food trucks from throughout Northwest Arkansas, interactive corporate sponsored activations for fans and fun kid activities, including inflatables, balloon artists, face painting and more,” noted the UA statement.

Fans will also be able to get autographs from current and former Razorback student-athletes. Hog Heaven, the official team store of Razorback Athletics, will have a mobile trailer store offering the latest Arkansas Razorbacks gameday attire.

Those attending can also join the Razorback Spirit Squads, Tusk V and the University of Arkansas Marching Band in welcoming the team to the stadium with the “Hog Walk,” followed by a pep rally performance from the stage.

To accommodate the setup and operation of HogTown, Maple Street, from the intersection of Stadium Drive to Razorback Road, will close to public traffic at 7 p.m. on Friday before each home game. Access to Lot 44 will still be available via the east entrance on Stadium Drive and the west entrance on Razorback Road. The north entrance to Lot 44 will not be available prior to the game.

Also, Razorback Athletics will utilize a series of fireworks, prior to the game, to help notify fans of how much time is remaining before the Razorbacks take the field for the opening kickoff.

“This new addition will add to the already festive pre-game atmosphere, as well as remind fans when it is time to head to the gate to be in position for the start of the game,” the UA said in the announcement.

Arkansas opens the 2019 football season on Aug. 31 at 3 p.m. against Portland State at Donald W. Reynolds Razorback Stadium.